Mars Petcare Career Pathways

Job Information

AniCura Market Marketing & Communications Manager in Warsaw, Poland

AniCura is a family of well-known animal hospitals and clinics specializing in veterinary care for companion animals. AniCura provides modern, high-quality veterinary care for pets at circa 500 practices in 15 European countries and creates peace of mind for pet owners through excellent access and patient safety. AniCura has a turnover of around $1B with the aspiration to expand business through a combination of organic growth and new hospital acquisitions. Every year, AniCura’s 12.000 passionate veterinary professionals attend to four million companion animal patients. Since 2018, AniCura has been a part of Mars Veterinary Health, a family-owned company focused on veterinary care.

We are currently looking for a candidate to join our CHAPO cluster (office in Warsaw/hybrid working).

Market Marketing & Communications Manager

As the Marketing & Communications Manager for our CHAPO cluster, you will play a pivotal role in shaping and executing marketing and communication strategies to enhance brand visibility and drive business growth in Poland, Austria, and Switzerland. Your key responsibilities will include:

  • Strategic Planning:

  • Develop and implement comprehensive marketing and communication strategies (B2B & B2C) aligned with the company's goals

  • Conduct market research to identify trends, opportunities, and challenges in the veterinary industry

  • Establish key performance indicators (KPIs) for marketing initiatives

  • Develop and manage marketing budgets, ensuring optimal utilization of resources and a positive return on investment

  • Cooperation with the clinics to build ambassadorship and ensure actions plan for particular activities

  • Brand Management & Public Relations:

  • Oversee the development and maintenance of a consistent brand image across all clinics in the regions

  • Ensure brand messaging is aligned with the company's values and resonates with the target audience

  • Build and maintain strong relationships with media outlets, influencers, and industry stakeholders

  • Develop and execute public relations campaigns to enhance the company's reputation

  • Digital Marketing:

  • Lead digital marketing initiatives (SEO, SEA), including social media campaigns, online advertising, and content marketing

  • Monitor and analyze digital marketing metrics to measure the effectiveness of campaigns and make data-driven decisions

    Your Profil:

  • Fluent in Polish and English, nice to know German. Ability to create content and communicate effectively in at least two languages

  • Master's degree in Marketing, Communications, Business, or a related field

  • Proven experience in marketing and communications, preferably in the healthcare or veterinary industry

  • Good leadership skills with the ability to inspire and motivate a team

  • Willingness to travel around Poland, Austria, Switzerland

    We offer you:

  • An exciting working environment in which you can pursue your passion for helping animals with state-of-the-art technology and excellent diagnostic possibilities

  • A friendly and committed team!

  • Remote working and flexible working hours

  • Flexible and customized working conditions

  • Individual training and further education opportunities to develop your professional, organizational, and personal skills

  • The benefits and career opportunities of the AniCura clinic group (sports cards, health insurance)

    If you are a passionate and results-driven marketing professional looking to make a significant impact in the veterinary industry, please submit your application.