Mars Petcare Career Pathways

Job Information

BluePearl VETgirl Marketing Specialist in Tampa, Florida

The VETgirl Marketing Specialist is responsible for marketing campaigns to improve brand awareness and maintain brand continuity.

Job Responsibilities

● Develops, updates, and manages marketing dashboard.

● Responsible for all inputs into and reporting out of HubSpot, VETgirl’s CRM.

● Focuses on key initiatives to support membership growth, including social media, email marketing, SEO, and advertising to drive individual and small team subscription revenue.

● Provides input to the technical team on USX improvements.

● Stays apprised on marketing best practices, informs leadership, and implements new processes and updates as needed.

● Conducts market and pricing research to identify customer trends, competitor offerings, and demographic data.

● Liaises with creative teams to create branding ideas, graphic designs, promotional materials, and advertising copies.

● Identifies new email marketing funnels to support sales/marketing strategies.

● Creates and monitors a variety of email marketing campaigns, utilizes A/B testing and tracks and analyzes campaign results.

● Produces innovative marketing campaigns and presents the recommendations to management.

● Investigates the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics.

● Works independently and directly with leadership.

● Shifts priorities to meet the needs of the business when necessary.

● Other job duties as assigned.

Education and Experience

• Bachelor’s degree in marketing or the equivalent combination of education, training, and experience required.

• 3+ years relevant experience required.


● Requires critical thinking skills and decisive judgment.

● Works under minimal supervision.

● Must be able to work in a stressful environment and take appropriate action. ● Excellent interpersonal, organizational, prioritization of work, and problem-solving skills.

● Requires in-depth skills and knowledge of the specialized concepts, practices, and procedures in the area of specialization.

● Utilizes in-depth knowledge of the specialization as well as business needs to recommend appropriate action.

Working Conditions

● Ability to stand or sit at a computer station for long periods of time.

● The noise level in the work environment is normally moderate.

● Environment where pets are present.

● The physical demands and work environment characteristics described here are representative of those that must be met by an associate to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

● Flexible scheduling including evenings and weekends.

Mars Five Principles - Live and exemplify the Five Principles of Mars within self.

● Quality – Quality begins with delivering our best to the people and pets we serve. It continues through all we do.

● Responsibility – We take responsibility without being asked. We support the responsibilities of others.

● Mutuality - A mutual benefit is a shared benefit. A shared benefit will endure.

● Efficiency – Our resources are precious. Being efficient helps us accomplish more and waste less.

● Freedom – Freedom lets us shape our future. Performance allows us to remain free.


The above statements are intended to describe the general nature and level of work being performed by associate assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.

BluePearl is committed to a diverse work environment in which all individuals are treated with respect and dignity. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, creed, sex, age, disability, genetic information, marital status, citizenship status, sexual or affectional preference, or gender identity or expression, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request. We are an Equal Opportunity Employer and a Drug Free Workplace.