Mars Petcare Career Pathways

Job Information

Antech Diagnostics Director, Product Commercialization - Reference Lab and Services in Loveland, Colorado

We understand that the world we want tomorrow starts with how we do business today, and that’s why we’re inspired to make A Better World for Pets. Antech is comprised of a diverse team of individuals who are committed to each other’s growth and development. Our culture is centered on our guiding philosophy, The Five Principles: Quality, Responsibility, Mutuality, Efficiency and Freedom. Today Antech is driving the future of pet health as part of Mars Science & Diagnostics, a family-owned company focused on veterinary care.

Current Associates will need to apply through the internal career site. Please log into Workday and click on Menu or View All Apps, select the Jobs Hub app, then click the magnifying glass to Browse Jobs.

Job Purpose/Overview

Antech is seeking a highly driven and experienced Director, Product Commercialization – Reference Lab and Services. The Director of Reference Lab and Services will lead the strategic and commercial marketing efforts for our innovative reference laboratory tests and radiographic interpretation services aimed at practicing veterinarians and corporate veterinary groups. A key focus will be on positioning Antech as an industry leader in veterinary diagnostics and promoting our imaging services unit, including AI-enhanced radiographic interpretation systems.

This role requires a blend of strategic thinking, creativity, collaboration, and deep understanding of veterinary diagnostics and digital marketing tools. The ideal candidate should be adept at leading teams, navigating complex market dynamics, and driving growth through innovative marketing initiatives.

Essential Duties and Responsibilities

  • Market Analysis and Research

  • Conduct in-depth market research and analysis to identify market trends, customer needs, competitor activities, and potential opportunities for growth. Utilize this data to inform and refine marketing strategies.

  • Engage with practicing veterinarians and corporate veterinary groups to understand their needs and tailor marketing strategies accordingly.

  • Strategic Marketing Development

  • Develop strategies to effectively compete against major industry players, identifying unique selling points and value propositions.

  • Develop and implement comprehensive marketing strategies for reference laboratory tests and radiographic interpretation services, focusing on market growth and penetration.

  • Marketing Plan Creation and Execution:

  • Develop and oversee the execution of comprehensive marketing plans for reference laboratory tests and radiographic interpretation services

  • This involves setting clear objectives, defining target audiences, determining marketing channels and tactics, allocating budgets, and measuring the effectiveness of these plans in achieving business goals.

  • Establish and monitor key performance metrics to evaluate the effectiveness of marketing strategies and initiatives

  • Team Leadership and Development:

  • Lead, mentor, and develop a team of marketing professionals, fostering a culture of innovation, collaboration, and high performance.

  • Cross Functional Collaboration and Stakeholder Communications

  • Work closely with Capital Equipment and Products, Preventive Care Research and Development, Sales/Sales Enablement, Marketing/marcomm, National Accounts and Senior leadership audiences to ensure alignment of marketing strategies with product development and sales goals.

  • Maintain effective communication with internal and external stakeholders, including presentations to executive teams and participation in industry events

  • Imaging Services

  • Lead marketing initiatives for our traditional and AI radiographic interpretation service, highlighting its advantages and differentiators to veterinary practitioners.

  • Budget Management

  • Manage the marketing budget, ensuring resources are effectively allocated to achieve program goals and deliver a strong return on investment.

Education and Experience

  • Required Qualifications :

  • Bachelor’s degree in Marketing, Business Administration or a related discipline, specialization in healthcare marketing is an added advantage.

  • 7+ years of marketing experience in a healthcare, veterinary or diagnostics industry

  • Proven track record in developing and implementing marketing strategies in a veterinary or healthcare setting.

  • Preferred Qualifications :

  • Advanced degrees: DVM/LVT preferred, MBA preferred.

  • Veterinary industry experience: Direct experience in the veterinary industry whether in clinical practice, veterinary pharmaceuticals, diagnostics, or related fields is highly valued.

  • Technical skills: Advanced knowledge of digital marketing tools, data analytics software, and CRM systems. Familiarity with veterinary practice management software is a plus.

  • Networking and Affiliations: Active participation in relevant industry associations, networks, and professional groups within veterinary or healthcare marketing fields

  • Additional certifications: Certifications in marketing, digital marketing, or project management desirable

Knowledge, Skills and Abilities

  • Technical Skills and Experience

  • Strategic Thinking and Marketing Expertise: Proven ability to develop and implement effective marketing strategies that align with business strategy.

  • Leadership and Team Management: Strong leadership skills with the ability to inspire and manage a diverse team.

  • Analytical Skills: Strong analytical and problem-solving skills, with the ability to use data-driven insights for decision making.

  • Adaptability: Flexibility to adapt to evolving market trends and business needs.

  • Technical Proficiency: Familiarity with modern marketing tools and CRM systems, with a keen interest in AI and technological advancements in veterinary diagnostics.

  • Communication Skills: Excellent verbal and written communication skills, with proficiency in presenting complex concepts to diverse audiences.

  • Data Analysis and Metrics: Competency in using data analytics to inform marketing decisions and measure the effectiveness of marketing campaigns.

  • Budget Management: Experience in managing marketing budgets, allocating resources efficiently, and demonstrating a strong return on investment.

  • Digital Platform Marketing: Skills in promoting digital tools and platforms, ideally with experience in health or veterinary tech.

  • Project Management: Strong project management skills, with a track record of successfully leading and completing marketing projects.

  • Industry Specific Knowledge

  • Veterinary Diagnostics Knowledge: Understanding of the veterinary diagnostics market, including trends, challenges, and opportunities.

  • Customer-Centric Mindset: A deep understanding of customer needs and behaviors, particularly in the context of veterinary practices.

  • Sales Collaboration: Experience working closely with sales teams, understanding the dynamics of sales and marketing collaboration in a healthcare-related field.


Up to 33%

Working Conditions

The associate is regularly required to apply manual dexterity, including hand/wrist flexibility, for computer keyboarding. The associate frequently is required to sit for extended periods of time, stand, walk, and reach with hands and arms. The associate is frequently required to hear and speak in order to use the telephone, make presentations and communicate with people in an office or virtual environment. The associate is occasionally required to sit and stoop, bend, kneel, or crouch. The associate must occasionally lift and/or move up to 15 pounds.

The associate will primarily work in a typical office environment or a remote home office. The noise level in the work environment is usually moderate. The associate will be required to use a computer, spreadsheets, data base management, email, video conferencing and the Internet. The associate is frequently required to use a calculator; fax, copy machine, and phone system. The associate must occasionally use media equipment such as an overhead projector, PowerPoint, and Microsoft T e ams. Environment where pets are present.

The Target Pay Range for this position is $165,000 - $200,000 annually. At Antech, pay decisions are determined using factors such as relevant job-related skills, experience, education, training and budget.

Antech offers an industry competitive benefits package and continues to invest in and evolve benefits programs that meet the health, wellness and financial needs of our associates.

Full-time employees are eligible for the following benefits and more:

  • Medical, Dental, Vision (multiple plans available)

  • Basic Life (company paid) & Supplemental Life

  • Short and Long Term Disability (company paid)

  • Flexible Spending Accounts/Health Savings Accounts

  • Paid Parental Leave

  • 401(k) with company match

  • Paid Time Off & Holidays

  • Tuition/Continuing Education Reimbursement

  • Life Assistance Program

  • Pet Care Discounts

  • Several other health and wellness benefits

We are a rapidly growing, stable company with excellent advancement opportunity. We offer a great benefits package and associate pet health benefits too! If you are passionate about animal healthcare, are motivated by making a difference we want to hear from you!

We are proud to be an Equal Opportunity Employer - Veterans / Disabled. For a complete EEO statement please see our career page at Antech Careers (